“TikTok does not want to be banned from the West”
Océane Herrero publishes The TikTok System. How the Chinese platform shapes our lives. SEBASTIEN SORIANO/Le…
“TikTok does not want to be banned from the West”
Océane Herrero publishes The TikTok System. How the Chinese platform shapes our lives. SEBASTIEN SORIANO/Le Figaro
INTERVIEW – In a book, the journalist discusses the tensions between the Chinese short video platform and the American and European authorities.
Since its creation in 2016, TikTok has 1 billion users worldwide. Thanks to a very sharp recommendation algorithm, the Chinese application selects very short videos that particularly appeal to young people. Behind this construction of a “digital persona”, the West wonders about the influence of the Middle Kingdom on users. Economic journalist, Océane Herrero publishes The TikTok System. How the Chinese platform is shaping our lives (Editions du Rocher).
LE FIGARO. – What makes TikTok successful?
Oceane HERRERO. – The success of TikTok is undeniable, with more than 22 million users in France and more than 1 billion worldwide. The context of the pandemic has highlighted what makes the characteristic of the platform: entertainment. Launched in 2017, TikTok became known for its videos related to dance, songs, humor. Subsequently, she expanded the content to politics, current affairs…
