At Vodafone, the time for major maneuvers

Margherita Della Verde, the new boss of the group, presented her action plan, with in particular 3 pillars, including the “improvement of service to consumers”. Miquel – stock.adobe.com

A captain to raise the bar. Having resigned against all odds from the head of the British telecoms giant Vodafone last December, the group’s former boss, Nick Read, knows his successor. It is Margherita Della Valle. Former financial director and acting general manager since January, the latter was confirmed in the position last week. The Italian is a veteran of the house. She entered it in the 1990s through the transalpine branch of the British Empire and takes the reins of a group of 45 billion euros, present in 21 countries and counting 300 million customers.

Some rumors, however, pushed for an external candidacy to breathe new life into it, after four years of stagnation under the leadership of Nick Read. “The group has become over the years a juxtaposition of local operators. It became difficult to perceive the direction of the whole and the synergies»explains Thomas Coudry, analyst of the telecom sector…